IN THE ORIGIN, A SOLUTION TO SAVE THE ENGLISH CHAMPIONSHIP

Well before its official introduction in 2003, this short format already existed but it was in desperation that the English and Welsh Cricket Board asked their marketing director Stuart Robertson in 2001 to find a solution. The goal was to revitalize an English league on the brink of bankruptcy. "We spent 200,000 pounds , a considerable sum, to identify the people who came to attend the cricket matches, especially those who did not come and why , explained Robertson in 2008 in an interview with the Daily Mail .And we designed a plan that we hoped would be attractive for people who were rich in money but poor in time. " The revolution was under way.
More in tune with the expectations of its audience, the Twenty20 attracts new fans and fills the stadiums as in the good old days. In 2004, the Lord's Cricket Ground , the sacred temple of the discipline, hosted for the first time the final of the championship in front of a crowd of over 27,000 spectators, beating a record crowd of fifty-one years.

Become a must in England, the T20 takes a global dimension with the crowning of India at the first World Cup in 2007 and the appearance of the Indian championship, the Indian Premier League (IPL). "With 1.2 billion people to almost as many cricket fans, India is beyond measure the current superpower of the T20 , says John Harris-Bass, host of the podcast Cricinfo ESPN. Inevitably, with more spectators , the advertisers are jostling and the Twenty20 represents today an unprecedented financial windfall which amounts to billions of dollars.

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